Digital Communications Specialist

Pittsburgh Regional Transit is seeking a Digital Communications Specialist to plan, create and execute integrated
social media communications. Develops original engaging visual (photo/video) and written content tailored for
multiple platforms including Instagram, Facebook, LinkedIn, TikTok, X/Twitter, and YouTube. Stays informed on
current trends, memes, and digital culture to increase visibility, reach, and engagement. Manages PRT social media
accounts, including daily posting, paid and organic campaigns, real-time monitoring, and community
interaction. Monitors analytics and key performance indicators to inform strategy and optimize results while
ensuring brand voice consistency and responsible use of humor and tone. Maintains and updates content through the
agency’s Content Management System (CMS). 
Essential Functions:
 Creates and publishes multimedia content—including videos, photography, graphics, and written posts
highlighting the organization.
 Writes and edits original digital copy for web, campaigns, and social media, optimized for tone, readability,
and search engine optimization.
 Provides photo and video production support, including fieldwork at events and customer engagement
activities.
 Manages daily social media operations and budget. This includes posting, monitoring, analyzing campaign
performance and managing paid social media campaigns.
Job requirements include:
 Bachelor's degree in public relations, communications, journalism, marketing, or related field from an
accredited college or university. Related experience may be substituted for education on a year-for-year basis.
 Minimum of one year experience in communications, marketing, social media, website content design or a
related field.
 Experience creating multimedia content (e.g., photo, video, reels, stories, graphics) for social media platforms.
 Experience growing and engaging followers on organizational or brand accounts.
 Ability to communicate effectively orally and in writing.
 Demonstrated ability in the use of Microsoft Windows, Word, Excel, and PowerPoint.
Preferred attributes:
 Computer testing Microsoft Windows Word, Excel, and PowerPoint.

Annual Salary $57,200 - $85,900

We offer a comprehensive compensation and benefits package. Interested candidates should forward a
cover letter (with salary requirements) and resume to:

Danielle Jacobson
Employment Department
345 Sixth Avenue, 3 rd Floor
Pittsburgh, PA 15222-2527
[email protected]