Vice President of Development & Marketing

Position Summary
The Vice President of Development and Marketing is responsible for the strategic development and 
tactical execution of Allegheny Land Trust’s comprehensive marketing, communications, and 
development efforts. As a member of the organization’s senior leadership team, the professional in 
this position must be capable of actively contributing to senior-level organizational planning and 
decision- making and ensuring the development and effective implementation of marketing and 
development plans that are fully aligned with and capable of advancing the organization’s mission.

Duties and Responsibilities

Development (50%)

➢   Leads the strategic development and implementation of fundraising plans and programs to support 
ALT operations and programming. This includes annual campaigns (such as Day of Giving and the 
Year-End Appeal), the ongoing maintenance and expansion of organizational membership, specific 
community campaigns to support property acquisitions, and planned giving efforts.
➢   Oversees the design and implementation of processes and systems to track donor data, identify 
trends, and maximize communication channels to engage current donors and identify and enlist new 
donors. Ensure fundraising and donor recruitment efforts consider equity and inclusion in all 
aspects of the process.  Establishes metrics and is accountable for performance against goals.
➢   Individually, and in collaboration with the CEO and senior staff, identifies, solicits, 
establishes, and maintains relationships with foundations, businesses, and governmental funding 
sources to promote ALT mission and vision.  Maximizes funding opportunities from these sources to 
generate critical operational and programmatic funding.

Marketing (35%)

➢   Increases awareness and perception of ALT across the region. Establishes, develops and 
implements branding strategies, creative messaging, and execution plans for communicating to 
external stakeholders, with particular focus on reaching diverse audiences.  Establishes, develops 
and implements branding strategies, creative messaging, and execution plans for communicating to 
external stakeholders, with particular focus on reaching diverse audiences. Directs design and 
development of marketing materials, identifies technologies to disseminate messages, and 
proactively executes established marketing plans. Develops and directs implementation of annual 
marketing and communications plan and budget.
➢   Separate from, and in conjunction with specific fundraising initiatives, perform outreach to 
communities, media, municipal governments, elected officials, and other non-profit organizations to 
advance ALT’s mission.  Serves as a key spokesperson for the organization to a wide variety of 
audiences.   Establishes strategies to promote ALT expertise in local, state, and federal policy 
advocacy.

Management (15%)

➢   Recruits, trains, manages, and evaluates a high-performing team to collectively achieve overall 
marketing and development goals. Seek on-going opportunities to strengthen the team through clear 
professional development plans and regular performance evaluations.
➢   Develops and adheres to an annual departmental budget to deliver stated objectives within 
agreed upon cost parameters. Participates in organizational budgeting process.  Prepares and 
presents reports on various levels (i.e. staff meeting updates, donor and grant reports, board 
meeting reports/presentations).

Qualifications
1.    A minimum of ten years of professional or managerial experience in one or more of the 
following fields: marketing, public relations, business development, sales management, 
communications, institutional advancement, nonprofit development, or prior land trust experience.
2.    Comprehensive knowledge of management, sales, and communications concepts and processes as 
may be obtained through a 4-year degree in business administration, marketing or liberal arts, 
and/or otherwise demonstrated through 10+ years of related professional experience.
3.    Proven ability to work successfully with diverse communities and commitment to promoting 
diversity, equity, access, and inclusion.

4.    Demonstrated ability to communicate effectively to a wide range of diverse audiences and at 
all levels of an organization, including a proven track record of relating to and influencing 
executive level decision-makers, both internal and external.
5.    Demonstrated ability to think strategically and create and execute plans that fulfill 
organizational objectives and goals.
6.    Demonstrated experience in developing and adhering to departmental budgets to deliver stated 
objectives, including combined budgets with other departments or partners.
7.    Knowledge of nonprofit organization management and development operations as gained through 
prior experience in nonprofit staff or board roles.  Understanding of ALT policies, procedures, 
goals and objectives as acquired through on-the-job experience.
8.    Knowledge of environmental principles and an understanding of the vital role that land 
conservation plays in local and global sustainability.
9.    Ability to travel by automobile or reliable transportation to meetings and ALT properties.  
Hold and maintain valid driver’s license.

Compensation and Benefits Package:
The compensation range for this position is $99,200 to $116,700 annually based on a salary 
benchmarking performed by an independent, third-party consultant in 2022.

ALT is a mission-focused nonprofit that conserves and cares for local land for the health and 
well-being of current and future generations.  We achieve this mission by recruiting and retaining 
highly skilled and passionate team members through a competitive compensation and benefits package.

Salaries are benchmarked to remain competitive in the marketplace. Generous paid time off includes 
10 vacation days that increases as years of service increases, 10 sick days, 11 paid holidays and a 
winter break at the end of December.  ALT promotes a healthy work-life balance, so we expect staff 
to step away for family vacations, doctor’s appointments, school activities and community 
volunteering.

ALT offers a choice in comprehensive health insurance coverage for employees and their families. 
Employees contribute 18% to the plan’s premium, while ALT covers the remaining balance.  Dental and 
vision plans are covered 100% by ALT for the employees and their families.  A retirement plan with 
up to 3% employer contribution is available after one full year of employment.

This is all supported by individual professional development plans created by each employee and a 
generous professional development budget for each team member to continue to develop their own 
personal skills and goals.  Allegheny Land Trust is focused on the mental, physical, and overall 
well-being of our team, and we represent that in the benefits we offer.

Equal Opportunity Employer (EOE)
At ALT, we are dedicated to fostering a workplace that reflects the diversity of the communities we 
serve. We actively encourage applications from individuals of all backgrounds, experiences, 
abilities, and perspectives. We believe that a diverse and inclusive team fosters innovation, 
creativity, and success.

We do not discriminate against any employee or applicant based on race, color, national or ethnic 
origin, religion, age, sex, handicap, pregnancy, sexual orientation, gender identity, or any other 
characteristic protected by applicable laws. We celebrate the unique qualities each team member 
brings to our organization and strive to provide an inclusive environment where everyone feels 
valued and respected.

Our commitment to diversity, equity, access, and inclusion extends beyond our hiring practices. We continually seek to create an environment that promotes fairness and equity at all levels of our 
organization. We actively support individual and organizational advancement of DEIA initiatives 
within our workspace and ALT properties and projects.

Join us in our mission to conserve green spaces, foster environmental stewardship, and build a 
workplace that reflects the richness of our diverse community. If you share our commitment to 
creating positive change, we invite you to apply and contribute to our dynamic team.